What the heck? Blind loyalty, such an interesting term. According to Urban Dictionary: Blind loyalty involves being loyal to a person or cause despite the damage the person or cause does to himself or herself or others. Versus: Loyalty – a feeling of strong support for someone or something, Merriam-Webster. Are your customers and employees loyal – or blindly loyal? Before you answer, think about this:
Blind Loyalty, what does this mean exactly? Think of your pet! Now there is an example of blind loyalty. You work 12 hours a day, the pet is left alone, and yet they are so happy to see you when you get home. Maybe you are a great pet owner or an abusive one. Your pet is still loyal and still loves you no matter what. And parenting! No matter what kind of parent a person is, young kids are loyal and want to impress (at least until the teen years!). I consider myself a good parent but I’m sure some day one of my kids will tell their therapist about something I did as a parent that has caused them grief as an adult.
As adults, we think we like something, and are loyal to it, whether it is a business, a person, or a product. Until that business, person, or product does something outrageous to cause mistrust. BUT, why we do wait until that moment?! As business owners/managers, why do we wait until our customers are angry or sales are declining? As consumers, why do we wait until the business or product disappoints? As employees, why do we wait until we can find something better?
If you have customers and employees, chances are YOU are blindly ignorant. Ignorant to the fact that perhaps your employees only work for you because there isn’t anything else available or your customers are customers because they haven’t discovered something better. Don’t be that guy/gal! Loyalty starts from the top. If you run your business on loyalty and truly care about your employees as human beings and care about the product or service you are offering, then LOYALTY is what you will have, not Blind Loyalty. Don’t assume your employees and customers love you or what you do, KNOW. Ask, find out, LISTEN and truly learn from your people and customers. (Notice I said learn. This is different then TELL.)
If you are the boss or the manager, find out from your people what makes them tick. Why do they love working for you and your company? Let them be candid. If you have truly loyal staff, you will have truly loyal customers. Be true and be loyal to your people and profits will result.
My goal is to never hear something like this about my company, my people, or my product:
“You guys are insane. Working like dogs and retaining blind loyalty to some jerk of a boss who doesn’t give a toss about you.” Urban Dictionary
May it never be so.